Tag Archives: FTC

The FTC ‘Educates’ Celebrities & Social Media Influencers on its Endorsement Rules

As the power of Instagram and other social media platforms as marketing tools rises, so does the dollar figure of contracts between brands and the social media influencers (celebrities, athletes, reality stars, etc.) they use to endorse their products – some contracts are reported to be in the seven-figures. Couple this with the influencers’ ability … Continue Reading
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